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Frequently Asked Questions Our Patent-Pending Internet Marketing Platform “How do I limit my advertising to customers in my service area?” “What keywords should I purchase for the search engines?" "How much should I bid for each keyword?” “Which publishers should I advertise with? How much should I spend with each? Do I need different ads for each publisher?” “What if I don't have a web site?” “What if I already have a web site? How do I know when visitors come from my ReachLocal campaign?” “How do I know if this is working?” “How do I keep this working, especially as new publishers become available and existing publisher costs change over time?”   How Do I Limit My Advertising Area? - Cost Effective Regional Targeting Our program is able to target your campaign to geographic regions (Designated Marketing Areas) or to any U.S. city.   What Keywords Should I Purchase? - Complete Keyword Selection & Bidding  You tell us which products & services you would like to promote, and we generate the best keywords for your search engine marketing. On average, over 5,000 keywords are generated for your business. In addition, we monitor the bids for each keyword to match your budget.   Which Publishers Should I Advertise With? - Media Trafficking Based on the type of business you wish to promote and the areas you wish to target, we automatically selects the best publishers for you and recommend a budget for your campaign. In addition, you only have to create one ad, and we will place it with each publisher for you. Publishers include: Search Engines (Google, Yahoo), Internet Yellow Pages (SuperPages.com) & advertising networks (Advertising.com).   What If I Don't HAve A Website? - Easy-to-Create Offer Pages Any business may use our program to set up a professional-looking web site that will provide timely information to prospective customers – including coupons. Businesses may update this page any time throughout the duration of their campaign. View Sample Offer Page  What If I Already Have A Website? - Patent-Pending Reverse Proxy Solution In order for businesses with existing web sites to determine which visitors are coming from their campaigns, we automatically create proxied versions of those pages. Phone numbers & e-mail links are automatically switched to campaign-specific tracking phone numbers and e-mails so that ALL activity can be tied back to your campaign. In addition, any page of an existing web site can be tracked through this technology. This requires NO work on behalf of the advertiser or their webmaster. View Example of Reverse Proxy Solution  How do I Know if This Is Working? -  ReachROI™ Suite & Reports Our program is able to track all campaign activity to determine campaign return on investment: phone calls (through tracking phone numbers that forward directly to the advertiser’s existing phone number); e-mails (through form mails that forward directly to the advertiser’s existing e-mail address); coupon registrations (that forward to the advertiser’s existing e-mail address). View Sample Report  (for actual auto glass dealer)  How Do I Keep This Working?  - Media Optimization Our program is constantly “learning.” Based on what does and does not work, we will optimize future campaigns to ensure the best possible results for the businesses advertising through the platform.