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Search Engine & Internet Yellow Pages Marketing
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The Local Ads Work advertising program places your business in front of 200 million unique customers through the following advertising channels:
Search Engines
Search engines are often the first place people visit to begin their research and represent the greatest source of Internet traffic. Our program currently works to place ads on both Google & Yahoo Sponsored Search, two of the leading providers of search engine advertising products. People type in “keywords” at the search engine, and advertisements are displayed that match those keywords. We purchase on your behalf keywords that people use when they search for products & services in their area. For example, if you are a dentist, we may purchase the keywords “dentist”, “dentists”, “DDS”, “D.D.S.”, “toothache”, as well as hundreds more pertaining to the field of dentistry. On average, we purchase thousands of keywords for each advertiser.
Internet Yellow Pages
Many consumers have migrated from referencing the print yellow pages to searching the online yellow pages. Case in point: SuperPages.com (Verizon) receives as many as 15 million visits and 9 million unique visitors per month. Like search engines, internet yellow pages (IYP) represent a tremendous source of extremely targeted searches for offline businesses. Currently, only Verizon is offering a Pay-Per-Click model (where you only pay when a user clicks on your ad to visit your web site), but, shortly, all other IYP sites will implement a Pay-Per-Click solution, and our program will expand its IYP publisher network as they do.
Geo-Targeted Banner Networks
Through our publisher network, we are also able to place ads on thousands of other sites across the Internet AND can limit the display of those ads to only those people living within the geographic areas you want to target with your advertising. These ads are integrated directly into the content of those sites and can either be text-based or graphical in nature. |
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