View Sample ReportOne of the biggest challenges to date for advertisers has been how to track leads that come from their online campaigns, especially if they have ads running at multiple publishers. Our program, which uses the platform, provides a singular interface so that an advertiser can login and see – in one place – how their campaign is doing. There is no need to log into multiple publisher accounts. More importantly, our program not only tracks the number of online events (e-mails, web site visits, etc.) but it also keeps track of “offline” events, specifically, the number of phone calls generated by the campaign.
We're able to provide daily reporting of the following campaign events:
Web Site Visits
The number of times potential customers click on an ad to visit the advertiser’s web site. Advertisers only pay when customers click on their ads and visit their site.
Phone Call Tracking
Our program provides advertisers a unique phone number for each campaign. This phone number – either toll free or local – forwards automatically to the advertiser’s existing phone number (or one that they specify). Advertisers can login to view the number of phone calls received and receive individual call information, including the phone number of the person who made the call (if not blocked).
E-Mail Tracking
We provide advertisers a unique e-mail address for each campaign. This e-mail address forwards automatically to the advertiser’s existing e-mail address (or one that they specify). Advertisers can login to view the number of e-mails received and receive individual e-mail information, including the e-mail of the person who sent the e-mail.
Coupon Tracking
For advertisers who use our program to create an offer page, there is the option to create up to 4 different offers (or coupons). When a potential customer clicks on a coupon, they are asked to register to be able to redeem the coupon at the advertiser’s physical location. Advertisers can login to view the number of coupons registered. All coupon registrations are automatically e-mailed to the advertiser as well. This is optional.
For existing web sites: Patent-Pending Reverse Proxy Solution
In order for businesses with existing web sites to determine which visitors are coming from our campaigns, we automatically create proxied versions of those pages. Phone numbers & e-mail links are automatically switched to campaign-specific tracking phone numbers and e-mails so that ALL activity can be tied back to your campaign. In addition, any page of an existing web site can be tracked through this technology. This requires NO work on behalf of the advertiser or their webmaster. |
